Hello. I'm Sonia Beldom, and I'm a psychotherapist specialising in hypnotherapy, communications coaching and media training. I help individuals, teams and companies to excel in confidence, public speaking skills and brand building.
“You never get a second chance to make a great first impression.”
COMMUNICATION SKILLS
Often when I ask clients what is holding them back or making them fearful, they say “I hate speaking in public.” It’s my job to help make you a great speaker. And I’ll work with you to find out where the fear comes from, address it and shift it so that you are more confident in every aspect of your life. Hypnotherapy helps you to embed new behaviours to overcome fears and phobias and once we’ve given you a new stack of communication skills, you’ll transform naturally from a nervous speaker to a confident communicator.
As a seasoned communication coach with a background in television directing and production, I am dedicated to helping individuals like you harness the power of impactful communication. Whether you're a professional looking to ace that pivotal presentation, an aspiring leader striving to inspire your team, or an individual seeking to master the art of persuasive communication and building your personal brand, I am here to guide you every step of the way.
Our personalised coaching sessions will be tailored to your unique needs and we will work together to refine your verbal and non-verbal communication techniques. You will learn to exude confidence, command attention, and craft compelling messages that leave a lasting impression.
HYPNOTHERAPY
As a psychotherapist specialising in hypnotherapy and trained in NLP (neurolinguistic programming), CBT (cognitive behaviour therapy), we will working together to understand the areas you want to improve in your life, re-think the old blocks that have been holding you back. I will be with you every step of the way and together, we will unlock your full potential and empower you to thrive personally and professionally.
Ready to embark on this empowering journey? Drop me a line today, and let's start shaping you into a confident, communication powerhouse. We can work from my Central London premises, on your client premises or online, whichever works best for you.
I have a practice in Harley Street, North London and work online with clients across the globe and on clients premises.
TESTIMONIALS
““Understanding how to develop a personal brand is something the riders on our Olympic and Paralympic Development programmes can usefully employ to help support their sporting career by attracting potential sponsors and horse owners. Sonia gave great advice and insight to the riders on how they can do this using her B.R.A.N.D model. Sonia’s interactive session promoted lively discussion and debate, which helped shape thinking and understanding.”
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“We have worked with Sonia for over five years and her professional training has been of great value to the HECK team. They have gained confidence and shown improved results when meeting customers, appearing on screen and communicating with clients thanks to her bespoke coaching and calm approach. She even helped to write my son’s wedding speech. We recommend Sonia very highly for coaching, media training and confidence building.”
“Sonia facilitated a terrific workshop for our team on online meetings and presentations, which has built the team’s confidence. She helped us unpack some specific challenges, such as being engaging even through a computer screen, dealing with (tricky) questions, and using inclusive and positive language. Sonia’s honest, positive and constructive feedback has been incredibly useful to further build our presentation skills, and has made us feel more connected as a team whilst working from home.
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“Sonia hugely increased my confidence for public speaking. Her gentle encouragement and nudging together with watching myself on film was very helpful. Sonia pointed out important changes I could make to improve my impact and it was hugely enjoyable working with Sonia - I highly recommend her”.”
“I really enjoyed the EVCOM workshop, Sonia was knowledgeable, approachable, and made me feel completely relaxed. The workshop itself, although 2 hours, flew by and had some really interesting and engaging information/anecdotes. The 1:1 was personal and empowering. Sonia is an expert in her field building upon the information given in the workshop making her teachings inclusive as requested which was very much appreciated.”
“I attended your taster talk to presentation skills at D&AD festival. I wanted to say it was absolutely amazing, I am in awe of you.”
“So far, so good already - with a lot of interest.”
“Thanks so much for giving up your time and giving such an interesting and practical session to our Year 13s. You really had some excellent tips!”
MC, Henrietta Barnett School
"Everyone has commented on how useful the presentation training has been and how incredible it was how you mapped each of us individually and so accurately! Thanks again for all your help. The structure was perfect and I could see people engaged the whole way through."
- CF, Denomination Design
"We have had very good internal feedback about the training, so thank you for providing such an excellent day."
- RM, Life-Healthcare
"Sonia - you took me from colleague to leader - thank you for showing me how to unleash my confidence"
- PJ, RNIB
"You've been such a help ... I can't thank you enough"
- NC-S, Talk to the Press
BACKGROUND
I have been coaching clients in public speaking, media training and confidence building for over twenty years.
My coaching skills started when I was producing shows for BBC Radio where I was given “difficult” presenters to work with. They just needed re-assurance and guidance on staying focussed and coming across the airwaves with confidence and likability. I was also the producer who coached presenters and experts new to the airwaves. More recently I have enjoyed creating television formats for well-known faces on television and producing programme pilots, showreels and talent tasters. My favourite ideas include Victoria Wood’s “Victoria’s Empire” for BBC1, “The Hairy Bikers Great Mississippi Adventure” and am proud to have been part of the team to bring “An Idiot Abroad” to the SKY ONE.
I pivoted from full-time television production into coaching and started my own coaching business when increasingly asked to help people with presenting and pitching ideas. Creative companies also started booking me to run away days and creative brainstorming sessions with their teams, all of which ended up with workable, practical ideas that became high-earning projects both financially and reputationally.
As part of my continuing learning journey I have also gained qualifications in NLP (neuropathy linguistic programming), CBT (cognitive behavioural therapy) and hypnotherapy all of which I use in coaching where and when it suits the client needs.
CURRENTLY
In addition to working with various multi-million pound companies, start-ups, creative teams and CEOs, I am a trainer for D&AD, coach and mentor with the Cherie Blair Foundation for Women, a personal success coach for The Coaching Academy, a media volunteer for MIND and an ambassador for two leukaemia charities.
SOUNDS INTERESTING?
Get in touch and let’s see how we can work together to achieve great things.
D&AD Festival “Powerful Presentation and Pitching Skills” workshop
Sonia Beldom speaking with Maxine Mawhinney on growing up with a near diverse mother.
MEDIA TRAINING
PRESENTING & PITCHING
EXECUTIVE COACHING
BUILDING YOUR PERSONAL BRAND
CUSTOMER SERVICE
CAMERA CONFIDENCE
STORYTELLING TECHNIQUES
WEDDING SPEECHES
MEDIA TRAINING/PRESENTING & PITCHING
Media and Presentation training for you and your team will bring lasting results in a competitive marketplace where people buy people. Most new business is won on a great pitch or presentation and in a world where a lot of our work is done online, presenting and pitching skills are essential in our work lives.
From a career in radio and television working with presenters, contributors and people new to broadcasting, Sonia's bespoke courses are energetic, effective and will equip you with a toolbox of stackable skills you can use when pitching, presenting, speaking at events and meeting with clients.
EXECUTIVE COACHING
Helping managers, leaders and aspiring executives to build and maintain a strong professional and executive presence by building the skills to help you inspire your team, work effectively with every personality type, to recognise and nurture individual skills and build an emotional intelligence mindset. It’s all about the RULES OF C . COMMUNICATION by keeping your eye on the big picture whilst communicating your vision up and down. CONNECTIONS within your workplace and the larger business world. Maintaining a CALM presence in every aspect of your life. Promoting, radiating and inspiring CONFIDENCE, speaking with CLARITY in your own voice, written word, social media, press & media facing situations and meetings from one-to-one to board level. CREATING A GREAT FIRST IMPRESSION as you never get a second chance to make a great first impression.
BUILDING YOUR PERSONAL BRAND
Your personal brand is your public face when people think about your name or search for you on the internet and social media. Building your personal brand is about creating a strong personal image of your personality, skills and core values. It’s about encapsulating your talents as well as demonstrating who you are. With careful strategic development, your personal brand differentiates you from others and builds your reputation in the personal and professional space. Good personal branding helps build powerful connections and can lead to new opportunities. To build your personal brand you need to identify what drives you, where you excel, your ideal settings, career goals, life values and a demonstration of the impact you can make. Most of all it’s about consistency; in your digital footprint, reputation with clients, adhesion to your core values and a personality that people want to interact and work with.
CUSTOMER SERVICE
Good customer service is about taking care of the customer’s needs by providing and delivering professional, helpful, trustable, high quality service and assistance before, during and after the customer’s requirements are met. Training courses cover:
The importance of first impressions
Understanding customer’s needs and expectations
Dealing effectively with complex issues face-to-face, online and within teams
Confidence and assertion
Time management
Maintaining mental health
building loyalty
creative marketing
CAMERA CONFIDENCE
Ever wondered how the influencers do it? With solid camera confidence skills your video content will stand out above the competition. By developing your natural style and creating your unique social media & online presence, camera confidence will elevate you, your business and your website above the competition. Customers always spend more time on websites with video content, so let's get you relaxed, confident and building your brand.
STORYTELLING TECHNIQUES
Stories makes us feel something. They speak to the visual and emotional part of our brain and stories stays with us differently from facts and data. Learn how to entertain, inform and inspire your audience with your talk, meeting, elevator pitch or presentation by creating a lasting story that they will remember.
WEDDING SPEECHES
It takes skill, research and bravery to make a fantastic wedding speech. We will work one-to-one on your speech, prepare the outline, compile a set of handy notes and learn the special tips and tricks on how to engage with your audience and please everybody - from great grandma to the page boys.
Make your speech one to remember.
CBT (cognitive behavioural therapy)
NLP (neuro linguistic programming)
HYPNOSIS
CBT is a talking therapy that helps you look at how you think and behave can be managed for a happier, most successful life.
It's most commonly used to treat anxiety and depression and can be helpful when dealing with other mental and physical health issues.
HOW CBT WORKS
CBT is based on the concept that your thoughts, feelings, physical sensations and actions are interconnected, and that negative thoughts and feelings can trap you in a vicious cycle. It aims to help you deal with overwhelming problems in a more positive way by breaking them down into smaller parts by showing you how to change these negative patterns to improve the way we feel. CBT deals with your current problems, rather than focusing on issues from your past.
HOW NLP WORKS
NLP is an interpersonal communication model that looks at the relationship between successful patterns of behaviour and the subjective experiences (patterns of thought) underlying them. It’s a system designed to educate people in self-awareness and effective communication techniques to change their patterns of mental and emotional behaviour. It works to align visual, auditory and physical behaviours in order to improve communication and relationships.
HOW HYPNOSIS WORKS
Hypnosis is a changed state of awareness and increased relaxation that allows for improved focus and concentration. It also is called hypnotherapy. When you feel calm and relaxed curing hypnosis, your consiocus and sub-conscious mind is open to enrichment, visualisation and lasting change.
MEDIA TRAINING CLIENTS
